Pen and Press: Copywriting

That’s all the time a buyer is going to give your product before deciding to purchase or to pass. Whether product copy, catalog descriptions, book flaps, space ads, direct mail brochures, or packaging, we write words that grab your buyers, and induce them to stick around a little longer.

With more than twenty years in publishing, we’ve written flap, catalog, and direct mail copy for hundreds of books, from children’s picture books to poetry anthologies to medical encyclopedias. We know how to capture the essence of a book in a few words, make its subject relevant to the reader, and tuck in a few words reviewers will find useful in their own summaries.

As many organizations learn the hard way, writing for the web is unlike writing for the printed page. The internet calls for copy and interface that are flexible, interactive, and highly dynamic. We’re experienced in putting the interdependent elements of this environment to work, integrating language, images, animation, and links. We work with your IT staff to make effective product and service presentations that appeal on many levels at once.

Whether it’s for baby toys or freshly baked bread, our product and packaging copy is warm, real, and irresistible. We believe that every piece of writing involves the telling of a story, no matter how concise. Your product has a story—and your customers want to hear it. Let your product do the talking, with a little help from us.

“Gale Pryor just gets it. After explaining the project at hand and asking thoughtful, astute questions, she would go off and return with copy that shows what a careful listener and creative writer she is, for whatever she wrote was always just right. I could never figure out how she could find just the words in just the style I was hoping for, but she did, time and time again. Our books, authors, and illustrators benefited from her talents—and, on top of it all, she is so easy and great fun to work with.”

—Deborah Sloan
Director of Marketing & Promotion
Candlewick Press

“To this very big project of creating new admissions brochures and Web site content for our new high school, Gale Pryor brought every quality one would want in a writer: she delves into the material with enthusiasm, masters it quickly, and writes clearly and compellingly. We invited her into our very rich and varied academic environment, told her our stories, and she responded with writing that accurately and elegantly portrays our school. I truly enjoyed working with Gale and can't wait for our next project together.”

—Teresa Raizen
Director of Development
Waldorf High School of Massachusetts Bay

Pen and Press
Editorial and Writing Services
Home The Services: Business Communications Parenting & Health Media Web Content Newsletters Copywriting Academic & Nonprofit Publications Manuscript Development The Team Offices in Groton & Belmont, Massachusetts 978-842-0376	Copywriting We know how important 30 seconds can be. That’s all the time a buyer is going to give your product before deciding to purchase or to pass. Whether product copy, catalog descriptions, book flaps, space ads, direct mail brochures, or packaging, we write words that grab your buyers, and induce them to stick around a little longer. Copy for publishers With more than twenty years in publishing, we’ve written flap, catalog, and direct mail copy for hundreds of books, from children’s picture books to poetry anthologies to medical encyclopedias. We know how to capture the essence of a book in a few words, make its subject relevant to the reader, and tuck in a few words reviewers will find useful in their own summaries. Web copy As many organizations learn the hard way, writing for the web is unlike writing for the printed page. The internet calls for copy and interface that are flexible, interactive, and highly dynamic. We’re experienced in putting the interdependent elements of this environment to work, integrating language, images, animation, and links. We work with your IT staff to make effective product and service presentations that appeal on many levels at once. Product copy Whether it’s for baby toys or freshly baked bread, our product and packaging copy is warm, real, and irresistible. We believe that every piece of writing involves the telling of a story, no matter how concise. Your product has a story—and your customers want to hear it. Let your product do the talking, with a little help from us. “Gale Pryor just gets it. After explaining the project at hand and asking thoughtful, astute questions, she would go off and return with copy that shows what a careful listener and creative writer she is, for whatever she wrote was always just right. I could never figure out how she could find just the words in just the style I was hoping for, but she did, time and time again. Our books, authors, and illustrators benefited from her talents—and, on top of it all, she is so easy and great fun to work with.” —Deborah Sloan Director of Marketing & Promotion Candlewick Press “To this very big project of creating new admissions brochures and Web site content for our new high school, Gale Pryor brought every quality one would want in a writer: she delves into the material with enthusiasm, masters it quickly, and writes clearly and compellingly. We invited her into our very rich and varied academic environment, told her our stories, and she responded with writing that accurately and elegantly portrays our school. I truly enjoyed working with Gale and can't wait for our next project together.” —Teresa Raizen Director of Development Waldorf High School of Massachusetts Bay Clients East Boston Neighborhood Health Center Waldorf High School of Massachusetts Bay ~See PDF~ (CASE District 1 Communication 2007 award winner) Magic Hour Candlewick Press KPCT TPR Media Little, Brown Medical Books Belmont Farmers’ Market Zoland Books TAGteach International Kenagy & Associates A Dancer’s Dream
Contact Us \| ©2007 Pen and Press